Ring of Fire:
Fury vs Usyk

An Advertising Powerhouse for the Fight of the Century

The crescendo of the Tyson vs Usyk campaign marked a pivotal moment for iVisit Media, showcasing our capabilities as a premier advertising powerhouse. As the world prepared for the biggest fight of the century, our team worked tirelessly over the course of two weeks, leaving no stone unturned to ensure the campaign's absolute success.

Mobilising a National Army

With over 700 dedicated team members taking to the streets of London, Liverpool, Manchester, and Birmingham, we launched a massive, coordinated effort to promote the fight and drive PPV (Pay Per View) purchases. We transformed each city into a living, breathing advertisement for the event, harnessing public attention and creating a palpable atmosphere of exhilaration in every location we touched.

Igniting Excitement Across the Landscape

From Adwalkers and Digivans moving dynamically through city centres to Hand2Hand Teams engaging directly with the public, we dominated the advertising landscape. Our Film Crews were on the ground capturing the genuine enthusiasm for Tyson vs. Fury, amplifying the buzz and ensuring the event was unmissable. Every touchpoint was designed to ignite excitement and anticipation among fans and the general public alike.

Live-It Reporting: A New Standard

Our dedication, effectiveness, and commitment to delivering an outstanding campaign were fuelled by our passionate teams. We believe our customers should feel like they are living within the campaign itself. To achieve this, we introduced "Live-It Reporting," a real-time system covering visual updates, photos, and videos. Each day, we provided comprehensive reports detailing impressions and impact, followed by a full end-of-campaign breakdown that captured the entire journey from start to finish.